Meet Zac Pogue.
Zac Pogue didn’t leave. That’s the first thing you should know.
He grew up in Velma, a small town in Stephens County where, as he puts it, if it weren’t for the farming, ranching, and oilfield families, there wouldn’t be much of anything here at all.
Zac is a fifth generation rancher. His family has worked the same ground for over a hundred years. Today, he and his brother run about 750 cows and put 1,000 yearlings through each year. They raise 700 acres of wheat — not to sell, but to feed their own cattle. Everything stays connected. Everything has a purpose.
He got his animal science degree, came home, and took a job at the local bank. Not because he wanted to leave ranching, but because the family needed someone to handle the financial side of things while his brother managed the day-to-day work on the land. It’s the kind of practical decision that keeps a family operation alive across generations.
And that’s the thing about Velma. The older operators are aging out. Their kids went to college or moved to the city. Fewer small operations can pencil out anymore — Zac estimates you need at least 100 cows on up to 1,000 acres in his area just to make it viable under normal prices. Below that, you’re paying out of your day job to keep going.
Land prices have nearly doubled in the last five or six years. Equipment costs have skyrocketed too. A basic tractor can run a quarter million dollars now. And input costs just keep climbing.
So why stay?
Zac didn’t hesitate. “It’s in their blood,” he said. “They love it. They just don’t want to give it up.”
Even when cattle prices were bad a few years back, nobody around Velma was getting out. That’s just what you do.
There’s something else that gives him hope: the agricultural community itself. Zac just rolled off the executive board for the Oklahoma Cattlemen’s Association. He’s a Farm Bureau member. He sees cattlemen, poultry producers, and crop farmers coming together — even when their individual issues are different — because they know they’re stronger that way.
When asked to describe Oklahoma food in three words, Zac said: safe, delicious, and friendly.
And the myth he wants to bust? That local food has to come from a backyard garden or a neighborhood plot to count. “Just because we’re a larger family operation,” he said, “I’m still growing local food.”
He’s right. Nearly everything in his operation is raised and fed right here in Oklahoma. The land is Oklahoma land. The family is an Oklahoma family. And they’ve been doing this for five generations.
That’s what Oklahoma All for Food is here to share — the real stories behind real food, grown by people who chose to stay, and keep showing up.